1/3/2024 0 Comments Walmart venture![]() While facing vast competition, Venture made a fatal mistake trying to expand into Texas instead of protecting its core markets. Venture tried to return to its founding principles as an upscale discounter and remodeled most of its 90+ stores. ![]() Bankruptcy Sign for the Venture store in Davenport, Iowa, in 1998īy the late 1990s, the chain found that it was unable to compete against other retail chains, such as Kmart, Target, and Wal-Mart. The Venture corporate headquarters were located in O'Fallon, Missouri. This area sold standard American fare, such as hamburgers and pizza, although one could also get a "hot dog with the ends cut off." The dining area also contained a second area that sold popcorn, pretzels, and Icee drinks. At the time Venture closed, its slogan was "See What A Little Money Can Buy".Īs was a common trend in American department stores, many Venture stores offered a dining area inside the store, typically called Cafe Venture. In the 1990s, Venture employed two other slogans the first, tied to a companywide remodeling initiative aimed at making the stores more like Kohl's, was "See What's New For You!". Venture's advertising slogan during the 1980s was "Save at Venture, Save With Style". In 1990, Venture separated from May and became a private corporation. It was the largest discount chain in Chicago with inner-city locations other than Zayre/ Ames. In 1978, Venture Stores purchased 23 Turn Style locations in the Chicago area from Jewel food stores, and expanded to over 40 locations in the Chicago market area, with many city locations. In 1976, Geisse retired and left Venture Stores, which had by that time expanded to 20 units. #002, which is located in a St Louis, Missouri suburb of Fairview Heights, Illinois. ![]() with a grand formal opening on February 9, the 2nd location. The first Venture store was opened in Overland, Missouri, store #001 on January 29, 1970. When May's Dave Babcock learned that Geisse had resigned from Target Stores, he spoke with Geisse about starting a new discount retailer, resulting in the founding of Venture. Under an antitrust settlement reached with the Department of Justice, May was unable to acquire any more retail chains at the time, and the department-store company needed a way to compete against the emerging discount-store chains. Geisse went to work for May Department Stores. The chain was founded in 1968 when Target founder John F. In January 1998, Venture Stores entered a Chapter 11 bankruptcy and closed within six months. Louis, Chicago, and Kansas City, and expanded across various areas in the United States over a period of nearly 30 years, becoming the largest discount chain in Chicago. Venture Stores expanded to operate over 70 stores with major market share in St. John Geisse, formerly of Target Stores, and May Department Stores' executive vice president, Dave Babcock, founded the chain in 1968. was a chain of retail stores aimed at the discount department-store market. ![]()
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